A set method ensures proper comparability of information
The quality of our data
Our data forms the basis for your decisions, so you have to be able to rely on it. Our databases also form the basis for our business. So good data is essential, not only for you, but also for us. That's why the quality of our data is our number one priority.
What do we mean by a high quality database?
A database that is comprehensive and correct
Our data is collected by our own field workers - a core team of permanent employees who meticulously collect all the data out in the field. We also check the data by taking random samples to check the accuracy of the data.
That way we guarantee 95% of our data has our quality requirements.
A database that uses a set method
The data is collected using a set method. Uniformity allows for comparisons. The data can be effectively compared over time, between different regions and even between countries.
A database that covers the entire country
In the Benelux region our database does not just cover the big cities. You can request information for any retail outlet anywhere in the Benelux region. (Outside the Benelux region we start of with the big cities.)
A database with history
We have been collecting information in a standardised way for 10 years. That gives you insight not just into the facts, but also into the trends.
A database that is easy to consult
The Locatus Explorer® software makes it easy for you to access data. It is simple to make your own selections, and you can also convert information into tables, graphs and maps. This gives you an instant insight and an overview.
To see the kind of information you can find in our databases, please ask for a free copy of our Retail Facts 2010.
