Where is the best place for me to open a new store? Identifying empty spaces on the map

Our clients also regularly ask us for a certain key figures, such as:


  • Footfall per store over time.This enables them to assess the location of their particular store. Is the number of shoppers increasing or decreasing?
     
  • Key figures on the sector (number of competitors) in a shopping area over time. This enables them to examine the changes in their rivals. Has the number of competitors in this area increased or decreased over the years? What is the trend?
     
  • Key figures for a number of shopping areas. What has changed in the shopping area in which my outlet(s) are based? Or how is a shopping area where I am considering opening a store developing?

Client-specific assignments

(analyses and data collection)


A selection of the kinds of issues our clients deal with in practice are shown below.

What sector mix will ensure that this becomes an attractive shopping area?

In a sector study we compare the current sector mix in a shopping area with similar areas. This allows us to determine what is missing or overrepresented.

 

Where is the best place for me to open a new store?

We combine your data with ours and also literally put the competition and your own shops on the map. This gives you an instant insight into the ‘empty spaces’ and allows you to determine the best place to open a new store.

 

What is the footfall past my shop?

If we carry out a footfall count for you, you will know how many people walk past your shop - or past your competitor’s shop. First check whether one of our standard counts answers your question. If you want information about a different location or a different time, please call Bjorn Jansen on

+31(0)348 490290.

 

How will the number of shoppers change when a new-build project is completed?  

or

How will a redevelopment affect footfall flows in the shopping area?

Uncertainty often makes it difficult to decide on a course of action and make decisions.


Locatus can reduce the level of uncertainty. We can predict future footfall flows using the retail database and footfall counts for the Netherlands. Although this forecasting is not an exact science, in the past our predictions proved to be very close to the situation that subsequently developed. An independent report provides all parties with greater clarity and certainty about the impact on the current location.